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Marketing to Drive Success

Project type

Brand Strategy
Strategic Communication Information Design

With so many marketing tools available, agents often felt overwhelmed and unaware of what resources they had at their finger tips. To solve this, I created a guide that lays out everything Harry Norman provides to help agents grow their business in one tangible, easy-to-navigate piece. To ensure it also served as a high-end recruiting tool, I designed a sleek sleeve using 120# Mohawk Via Smooth Cover in Pure White, finished with a soft-touch laminate and a subtle SenseAtional effect for a polished, luxurious feel. Now, agents can quickly reference the tools available to them, while brokers have an impressive asset to support recruitment efforts.

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