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HOME Magazine

Project type

Content Strategy, Brand Storytelling, Digital Publishing

This commemorative edition of HOME Magazine celebrates Harry Norman, REALTORS®’ 95 years of service and reflects how far the brand has come over the years. The purpose is to do more than just showcase luxury listings. It is designed to position Harry Norman as the original luxury real estate leader with a deep understanding of Atlanta market.

I led the creative direction and content strategy for HOME Magazine, shaping both the editorial voice and visual approach. This included defining the magazine’s purpose, guiding design and layout decisions, and ensuring alignment between brand, agents, and audience.

The result is a visually compelling magazine that pairs high-end homes with editorial content honoring Harry Norman’s deep roots in the Atlanta community. The digital edition is promoted through email and social media and embedded on the website to help boost SEO. The printed version was intentionally produced as a tangible brand experience. Distributed across offices and presented at sponsored events, it is a keepsake that reflects the quality, longevity, and care behind the brand’s marketing. This 95th-anniversary edition stands as both a tribute to the company’s legacy and a confident statement of where Harry Norman, REALTORS® is headed next.

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